Johannesburg - 18 January 2007. kulula.com, South Africa's biggest online retailer, is offering up to 50% off 100 000 tickets on selected flights in its biggest sale ever. The sale runs for one day only and is valid on flights from 1 February until 31 May 2007.
The sale has cheekily been dubbed the, "Get back to holiday" sale and the airline's marketing manager, Nadine Damen says, "We'd been feeling a bit left out because we don't have any discounted stationary to sell so we decided to give our fans a big fat discount on our flights instead".
kulula credit card holders were given the first stab at buying the discounted tickets and will earn 6% back in kulula moolah from their ticket purchases.
By midday over 17 000 tickets had been sold with most of the sales occurring via the airline's website.
Damen concludes, "Our IT infrastructure has been more than capable of handling the increased volumes on our website today and the sale really took off from first thing this morning."