kulula’s 'Flying 101' plane design achieves global fame

Jo'burg: kulula's latest plane design has been a worldwide hit after being seen by plane-spotters en-route to South Africa. Photos of the new livery dubbed 'Flying 101' have since been viewed by millions having appeared on some of the world’s leading blogs, spurring a frenzy of online comments. All this before it even touched down in South Africa.

The design covers the planes exterior in a tongue-in-cheek guide to the various parts of the planes interior, such as the 'Mile-high initiation chamber'. The plane is just one of a fleet expansion of eight state-of-the-art Boeing 737-800s (each with a unique livery). As these planes will be replacing the 737-400's currently used in kulula's fleet, South Africans can look forward to spotting the new 800's during this year.

"The 'Flying 101' was conceptualised and designed by kulula's in-house design department. This branding idea is a result of our 2010 strategy to demystify air travel for our fans," comments Nadine Damen, kulula Marketing Manager.

"Initially spotted by plane-spotters across the globe, our 'Flying 101' plane has become famous on the world wide web before touching South African soil," continues Damen. "We'’ve been amazed by the number of blogs that have posted 'Flying 101' images as well as the large number of people talking about the new branding on Twitter."

The first Boeing, branded with the 'Flying 101,' landed in Johannesburg on Monday, 8th February 2010 and will start operating from 13th February 2010. The second Boeing is currently undergoing its transformation and will appear to kulula fans much like an oversized container box, with the words 'this way up' printed on its side, is scheduled to start operating on the 8th February 2010.

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