Brand new look for kulula and British Airways ticket counters
Johannesburg, 19 February 2014: Comair operated airlines, kulula.com and British Airways, have leaped ahead in creativity and innovation with the reveal of their revamped ticket counters at O.R. Tambo International Airport on Friday. The previous non-descript ticket area has been creatively transformed into an aesthetically pleasing space from which staff can best serve customers.
Shaun Pozyn, Marketing Manager of kulula.com and British Airways (operated by Comair) says, “The main motivation for the upgrade was to give our dedicated staff a place that they will love working in, which will increase their overall happiness and job satisfaction, and in turn result in an enhanced customer experience.”
These are no longer standard ticket counters but rather aviation-themed creative hubs that communicate kulula and British Airways’ (operated by Comair) love of flying. The inspiration for these ticket counters came from the Boeing 737-800 fleet. Aircraft elements were singled out and made into design focal points.
At select airports, customers visiting the ticket counters can marvel up close and personal at the Boeing engine mounted to the wall.
Walls are lined with custom-designed wallpaper inspired by the flight path which contains the radar map and landing strip, specific to each airport location. The drawers behind the counters are not your usual credenzas but rather likened to Comair’s galley catering trolleys used by cabin crew onboard.
The ceiling is painted blue with cloud-lights to give staff the feeling of working outside.
Even the snapper frames which hold information and policies are designed to look like windows of an aircraft.
The design of the counters was conceptualised by kulula and British Airways’ in-house marketing and design department since they know the brands best, and then brought to life by Tungsten, with all the elements manufactured locally.
Steve Marsden, Managing Director for Tungsten says, “Working with brands with such clear brand identities and an evident passion for what they do made it easy to implement an innovative structural solution that accurately portrays the brands’ image.”
Erik Venter, CEO of Comair, officially opened the new customer service area at O.R. Tambo Airport and staff surprised customers and onlookers with an impromptu Harlem Shake. See link to the festivities
The ticket counters at Lanseria, Cape Town International, George, Port Elizabeth, East London and King Shaka airports will be upgraded over the next two months.
Notes to editor:
About British Airways (operated by Comair):
British Airways (operated by Comair) is a premium, full service airline operating over 400 flights per week in southern Africa which includes Johannesburg, Cape Town, Durban, Port Elizabeth, Harare, Livingstone, Mauritius, Victoria Falls and Windhoek.
As a franchise partner of British Airways, Executive Club customers travelling within southern Africa on British Airways (operated by Comair), will earn Avios as well as Tier Points. Avios are earned every time members travel with British Airways or a partner airline as well as when making use of one of the Executive Club partners. Avios can be redeemed for flights as well as for upgrades with British Airways. Members also earn Tier Points through their flight activity which determines their Executive Club status. As members progress through the various tier levels within the Executive Club they are entitled to additional benefits and services.
Besides having an extended route network in southern Africa as well as globally, British Airways’ route network is further enhanced through its oneworld® alliance partnership.
For more information, visit www.ba.com
Notes to editor
- kulula is spelt with a lowercase ‘k’.
kulula (from the Zulu word meaning ‘easily’) is SA’s only privately-owned low-fare airline, and is operated by Comair Limited. This adventurous brand, which celebrated its 10-year anniversary in 2011, has since inception revolutionalised air travel in South Africa by making flying much easier and more affordable to customers. kulula is IOSA (IATA Operational Safety Audit) compliant and maintains the highest standard of safety at all times. kulula has been rolling out its Boeing 737-800 (189 seats) fleet upgrade plan since 2010 and operates more than 411 flights a week across 14 domestic routes.
kulula.com now offers more than just flights. It offers holidays, hotels and car rentals too. kulula is the one-stop place to go for anyone looking for affordable options for travelling in and around Southern Africa. kulula makes it possible for all South Africans to go places, whenever, wherever, however.
For more information about kulula and its various offerings, including how to become a fan, affordable holiday packages, the kulula mobi site and online check-in service, visit www.kulula.com. Become a kulula fan at www.facebook.com/iflykulula or follow us on twitter (http://twitter.com/kulula)
About Comair Limited
Comair Limited is a South African aviation and travel company, offering scheduled and non-scheduled airline services within South Africa, Sub - Saharan Africa and the Indian Ocean Islands, as its main business. The company operates under its low-fare airline brand, kulula.com, as well as under the British Airways livery, as part of its British Airways Plc. license agreement. Managed and owned by South Africans through its listing on the JSE, Comair has been operating successfully in this country since 1946. Comair is the only known airline to have achieved operating profits for 68 consecutive years and has a safety record which is internationally recognised.
For more information, visit www.comair.co.za
On behalf of: