Daddy's Deals, with love from kulula.com, launches new business venture

Cape Town, July 2011: kulula.com has teamed up with the innovative entrepreneurs who created Daddy Long Legs Art Hotel and Old Mac Daddy Trailer Park in Elgin, to launch Daddy's Deals. A fresh take on the deal buying model that has taken online shopping by storm, Daddy's Deals (with love from kulula.com) is a proudly South African initiative offering consumers exclusive deals and unique experiences at a fraction of the price.

Daring to be different, Daddy's Deals is determined to improve on the standard US-based group buying model that many local companies have emulated, to provide customers and merchants with a rewarding win-win experience.

"We have heard from many sceptical consumers who are tired of being bombarded by daily mails and SMS's with deals that only actually become available after exceeding a preset tipping point. We have also seen many of these deals being provided by merchants who are overwhelmed by the response and often struggle to service the large number of customers purchasing the deal," says Jody Aufrichtig, Daddy's Deals founder and CEO.

Daddy's Deals subscribers will receive twice-weekly newsletters with only the best deals from quality merchants that have been carefully researched and selected.

"If you choose to buy a deal on Daddy's Deals, it's yours. No strings attached, no getting all your friends to buy too - it's as simple as that." concludes Aufrichtig.

Once you've signed up, you'll be notified of up-to-the-minute deals in your city. Each email newsletter includes three handpicked deals, from holidays, meals at top-notch restaurants and pampering treatments, to something completely different. Daddy's Deals consumers can expect unusual, quality experiences.

And with the marketing visionaries of Daddy's World and kulula.com, one of South Africa's most trusted airlines behind the brand, consumers can rest assured that they'll be receiving nothing but the best there is to offer.

Gidon Novick, joint CEO of kulula.com, is excited about the value this new offering will add for loyal kulula.com fans. "We're always on the lookout for novel concepts and innovative new business ventures and so after researching the market and seeing what our customers really want in terms of leisure offers, kulula.com decided to team up with Daddy's World to launch Daddy's Deals. With both brands celebrating the humorous, unusual, inspiring and easy-going, we saw perfect synergy between our two companies," says Novick.

The first deals go live today and all transactions are processed through Nedbank's iVeri portal to ensure secure payments. You can also pay via EFT if you prefer not to use your credit card. Once a deal has been processed a voucher will be sent via email to be printed out and redeemed.

To take advantage of this new and exciting offering, all consumers need to do is sign-up at www.daddysdeals.co.za.

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