kulula scoops award at international SimpliFlying Awards for Excellence

Second in the 'Best Use of Social Media to Drive Customer Service' category

Cape Town, 12 October 2012: kulula scooped second place at the third annual SimpliFlying Awards for Excellence in Social Media, held in Amsterdam, in early October 2012. kulula was the only South African airline invited to compete alongside some prestigious airlines such as Swiss International, American Airlines, TAP Portugal and Volaris.

The annual SimpliFlying Awards celebrates the best airlines, airports and travel solution providers in the important sphere of social media. kulula presented its case study on its new look and booking process with Sabre solutions, and how it used social media to manage its customers’ expectations.

kulula’s successful result, in the ‘Best Use of Social Media to Drive Customer Service’ category, is owing to its dedicated social media team who managed to answer every post, tweet and comment made about the new look. The overall winner in this category was American Airlines.

Nadine Damen, Marketing Manager of kulula.com says, “We are delighted with the result of 1st Runner Up in this global competition and so proud of our passionate team whose commitment to please clearly stood out.”

The SimpliFlying Awards for Social Media Excellence 2012 received 50 nominations, with 21 candidates going on to qualify as finalists to compete for the top three positions across five award categories. Finalists competed for public votes, which totalled over 25 000 in just two weeks; and had to submit presentations to the judges. The winners were chosen based on votes and judges’ scores.