Plett smiles its way to the top of the friendliest destination survey

Jo'burg, 13 December 2010 - The warmest welcome in South Africa is to be found in Plett, according to the friendliest destination survey. The survey identified Plettenberg Bay as South Africa's friendliest holiday spot, followed closely by Ballito, The Drakensberg, Knysna and Camps Bay.

Via its kulula holidays site, surveyed over 1500 people from across the country via an online questionnaire, which asked fans to vote for their favourite friendliest holiday destination from a list of 40 popular and less well-known destinations across South Africa, or submit their own destination. The higher the destination's score, the higher the happy factor; the lower scores suggested that locals could do with flexing their facial muscles more.

Tourists probably shouldn't expect the locals to be too chummy in Beaufort West, Tulbagh and The Bluff, which ranked the grouchiest on the online survey, while the Western Cape came out tops as the friendliest province.

Based on the top scores of the online survey, our friendliest destination researchers hit the road to put fans' votes to the test by conducting a unique smile-o-metre survey within each of the top five friendliest holiday spots. The researchers used the highly scientific 'Smile/Scowl' Ratio Method © to gather results by walking along the busy main road of each destination and noting spontaneous and returned smiles of passersby.

"No-one wants to holiday with a bunch of sad sacks so we're helping South Africans pick the happiest destinations to visit this summer. As a business we've learned that friendly staff are critical to keep people coming back – it's exactly the same for summer holiday destinations," says Marketing Manager, Nadine Damen.

"Plettenberg Bay Tourism is thrilled that it was voted the friendliest holiday spot in the friendliest destinations survey. We look forward to welcoming holiday-makers with a big smile," comments Deana Martin of the Pletteneberg Bay Tourism Office.

For more information on fantastic holiday packages in Plett and other holiday destinations, please visit and click on kulula holidays. Keep checking the kulula Facebook page for friendliest destination updates, pics and the roadtrip video:


* Five points were awarded to the destination when locals spontaneously smiled; two points were awarded when our researcher smiled and received return stunners.