kulula shakes up SA's cell phone market

Unique 'browse, build and buy' website launched for cost-conscious consumers

October 2, 2008 - With the unbridled growth of South Africa's mobile telecommunications market, kulula today launched the country's easiest website where consumers can browse, build and buy a cell phone package from the three network operators.

Powered by Altech Autopage Cellular, kulula connect offers online shoppers a choice of the latest phones and 3G modems from leading manufacturers and the ability to tailor their packages from Cell C, MTN and Vodacom. As South Africa's largest independent provider of cellular telephony, Altech's extensive buying power translates into a comprehensive range of packages online, backed up by a full-service call centre and delivery within less than a week.

"Life is complicated enough and buying an affordable phone shouldn't be," said Gidon Novick, CEO of kulula, South Africa's largest online retailer. "As a trusted Internet brand we're adding cell phones, as well as wireless Internet access, to the kulula online experience."

In South Africa, there are 45 million cell phone connections, with about 34 million cellphone users, according to Arthur Goldstuck, managing director of World Wide Worx, a leading South Africa-based communications technology consultancy.

"This unique website makes cellular shopping more accessible and simple," explains Stephen Blewett, MD of Altech Autopage Cellular. "Set up to offer cellular and broadband solutions to suit consumers' different needs, all products available on kulula connect are backed up by Altech Autopage Cellular's reliable service."

Online deals, cheaper kulula flights
Deals on the website include monthly subscription charges as low as R30 per month, based on a 24-month contract. For each package, the price includes VAT, a free SIM card, free connection and free delivery. In addition, some deals include kulula.com vouchers to use towards any flight booked on kulula.com. For example, with the purchase of a Samsung U900 Soul package, kulula.com will include R2 000 worth of flights.

About kulula connect
Dedicated to a simpler online experience, kulula connect allows online users to explore and purchase a range of wireless Internet and cell phone products and services. As the only site of its kind in South Africa, kulula connect offers cost-conscious Internet users the ability to build a service package to best meet their needs. For more information, visit www.kulula.com.

About Altech Autopage Cellular
Altech Autopage Cellular is this country's largest independent service provider, providing the right networks, right packages, right advice at the right time. Every time! With more than 150 franchised retail outlets nationwide, connections to all handset manufacturers, and an intimate knowledge of all facets of mobile connections built over 15 years, Altech Autopage Cellular is the one to trust.