Cape Town – 23 May 2007. - kulula.com's most recent advertising campaign, Come fun with us, has further cemented the airline's popular standing with South Africans as an airline with distinctive advertising and a quirky personality.
This campaign brings to life kulula.com's brand expression of a unique attitude and experience infused with spontaneity and energy, laughter and life; it's a brand that has fun at all consumer touch points.
Developed by kulula.com's advertising agency, King James and in keeping with the tongue-firmly-in-the-cheek style of kulula.com advertising, the bold print and outdoor campaign features a cross section of kulula.com staff, in their work environment, doing what they do best – having fun.
Says Nadine Damen, kulula.com's marketing manager, "We use real staff members in our ad campaigns because they're the most important part of the business and keeping them happy helps to make sure that our fans get the best customer service and the best travel experience."
The campaign pay-off line "come fun with us", says it all – no airline is as much fun to fly with as kulula.com.