29 October 2018 - British Airways(operated by Comair) and kulula.com dominated the airline categories of the Sunday Times Top Brands 2018 Awards recently.
Both airline brands were awarded with three of the top six places in the business and consumer airline categories, achieving a first (kulula) and second (British Airways) place respectively in the Best Business Domestic Airline category, and a second (British Airways) place in the category for Best Domestic Consumer Airline.
Now in its 20th year, the survey conducted by Kantar TNS on behalf of the Sunday Times continues to be the leading barometer of consumer sentiment towards brands in South Africa. “The survey recognises those brands favoured most by consumers in South Africa over the past year and it is a great honour for us to have such strong brand affinity with the South African public”, says Shaun Pozyn, Head of Marketing for British Airways (operated by Comair) and kulula.com.
“We’re delighted by these accolades, especially as our success within these categories have been constant over the past three years. Being awarded once again last night reflect that our customers appreciate our efforts to serve them and with the arrival of our brand-new Boeing 737-MAX aircrafts early in 2019, it is our hope that we will blow our passengers away with an enhanced airline experience”.
British Airways and kulula, continually strive to widen its African footprint by flying customers to more destinations in Africa, whilst offering flexibility and ease of booking through interline agreements, such as the recent partnership signed between KLM Dutch Airlines and kulula.
“Our signature British Airways hospitality is best in its class locally, as well as our easy and fun low-cost flights and holiday packages on kulula.com, which we continue to be renowned for.”