82 000 fans and counting celebrate jetsetters' first birthday
One year on, kulula's loyalty club encourages more free flights, smarter travel
19 May 2009 - Encouraging more fans to fly for free, kulula.com's popular loyalty programme jetsetters today celebrates its first birthday. Signing-up over 500 new members every week, the programme now has 82 000 fans, all of whom will never pay full-fare on a kulula flight again. And, if they're smart, will save enough kulula moolah – the airline's virtual currency - to jet around Mzanzi for free.
"jetsetters is for savvy travellers who want to get the best mileage out of their money," comments Heidi Brauer, executive manager: group marketing. "As the only South African low fare airline to offer a loyalty programme to all its fans, our projected growth is anticipated to exceed 1000 new members each week in the near future – not bad for a one-year old!"
Adding impetus to the programme is a more prudent economic climate that encourages smarter and more cost-conscious travel. "jetsetters' no-hidden-terms-and-conditions attitude gives it the edge," says Brauer. "At a time when every cent counts, fans seek cash-back incentives and discounts without any silly gimmicks, complicated formulas or restrictions.
Upon signing-up, jetsetters receive an introductory no-strings-attached R50 kulula moolah to pay part towards a flight or bank for future travel. Thereafter, whenever they book flights worth over R200 or more, be it for themselves or anyone else, they earn between R10 – R40 kulula moolah (depending on the flight route). "jetsetters gives fans the choice of paying full-fare as non-members or earning kulula moolah to pay for flights – including airport taxes - as members. So unless fans enjoy paying non-discounted rates, it's a no-brainer," adds Brauer.
Discovery Vitality members are also in for a double-discount treat. As jetsetters, they qualify for the Vitality saving of up to 35 percent off the ticket price. And on top of that, earn kulula moolah for any flight booked.
"Given the success of jetsetters in its first year alone, we're planning on expanding the jetsetters club to include other kulula products and services in due course. Yet, over and above the super jetsetters perks available across the brand, the proof is really in the kulula customer-centric pudding experience, be it booking a flight or hotel room, hiring a car, buying mobile internet or a cellphone package," concludes Brauer.